WHAT WE DO
We combine a deep strategy evaluation and a research-based human-centered design approach to help companies optimize products and services.
Strategy
Business Strategy: A strong focus on your company’s big picture problem and opportunity space assessment
Design Thinking: Exploring your business vision by using design techniques to connect to potential business opportunities
Service Design: Enhancing services by examining multiple perspectives (customer, staff, management, and administration)
Research
Customer Research: Finding out what your existing and potential customers really need
Market Research: Collecting data about your customers, competitors, the market, and the people and places you want to reach
User Experience Research: Increasing Digital ROI by getting your users to understand the problem/opportunity space and identify gaps
User Experience
Addressing problems and opportunities through User Centered Design, Human-computer Interaction, information architecture, interaction and visual design, content strategy, and web analytics
Tools
· Moderation/Facilitation
· Product/Concept Development
· Usability Testing/Analytics
· Brainstorming/Ideation
· Customer Segmentation
· Persona Development
· Agile/Lean UX SDLC Methods
· Ethnography
· Gap Analysis
· Root Cause Analysis
· Empathy Mapping
· Customer Journeys
· In-depth Interviewing/Workshops
· Competitive Intelligence
· Surveys/Questionnaires
· Linguistic/Communication Analysis